Rhombus Systems
Brand Design
I worked with the internal team on a brand refresh, icon library redesign, and a web experience update for Rhombus Systems, a leader in cloud-native physical security solutions, which are built to keep staff and students safe.
The goal was to replace the more bubbly and informal visuals of the brand with visuals that had a more serious and mature tone, updating the brand to match its core values and target audience.
I was brought in to visualize how this early-stage brand refresh would look across Rhombus's suite of digital collateral.
Updated Rhombus Icon Library
Rhombus heavily relied on icons for branding. They used a stock icon library to represent ideas, but as a stock library, its icons and styles did not entirely fit the brand.
I designed a new icon suite of 72+ icons that fit the goal of Rhombus's brand refresh of seriousness and maturity.
Updated Rhombus Webpage Design
Sample Past Web Layout
Rhombus's past webpage direction looked too informal and didn't match their new target audience of the factory and administration industries.
They needed a new more mature, and serious visual approach.
Sample Updated Web Layout
Here is a sample webpage layout of the new visual direction the team landed on.
Using the new minimal brand standards document that included a new font and color system, I iterated with the team on a visual approach that was more mature, yet retained a touch of friendliness.
Previous Diagram Design
Rhombus's website diagrams needed a facelift. Their digital console, where all camera feeds and sensor data are held for users, went through a recent UI refresh, and the website imagery needed to catch up.
Updated Diagram Design
I took the new minimal brand standards and combined those elements to create a simplified UI system reminiscent of the digital console.
This resonated better with potential and current customers giving them a better understanding of Rhombus' products.
Select Re-designed Diagrams
Rhombus Company & Product Overview Whitepaper
