Flux Ceramics

Logo Design
Brand System

Flux Ceramics is a small ceramics business run by Morgan Lester out of Kauai, HI. Morgan approached me to design a logo and brand package that was representative of a small Kauai-based company, without resorting to the typical generic island imagery.

I developed a logo and system purposefully so that Morgan could then easily translate the work to banners, pottery stamps, and website styling for the opening of his new online store.

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Primary Logo Mark and Color Palette

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Flux Marks and Stamp applied to Ceramics

T-shirt application for Morgan and his employees (pugs).

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Flux Ceramics homepage

The "Flux" robot character was created as a secondary mark for social media and brand applications.

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Typography System

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Made in Kauai Secondary Mark

© Charlie Lederer 2023

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