California Jewish Open Exhibition Design
Identity Design
Exhibition Design
Environmental Design
The California Jewish Open is The Contemporary Jewish Museum’s first major open-call exhibition. It took place following Oct 7, 2023, when the need for connection was especially relevant, inviting Jewish-identifying artists living throughout California to respond to the question: How do artists engage with the many aspects of Jewish culture, identity, and community to foster, reimagine, preserve, or discover connection?
I developed a campaign identity using typography and a continuing drawn line to emphasize the exhibition's theme of connection, paired with a sunset-inspired color palette to symbolize the artists' shared home of California. The multi-channel marketing campaign applied this identity across print, collateral, digital, social, and out-of-home to raise awareness of The Museum and the exhibition throughout the Bay Area, reinforcing the theme experienced in the onsite environmental graphics.
Connecting line in motion ad applications.
California sunset in smaller, secondary motion ads.
The design for the exhibition encompassed print and digital collateral as well as environmental graphics with themes centered around connection and California.
