California Jewish Open Exhibition Design

Identity Design
Exhibition Design
Environmental Design

The California Jewish Open is The Contemporary Jewish Museum’s first major open-call exhibition. It took place when the need for connection was especially relevant, inviting Jewish-identifying artists living throughout California to respond to the question: How do artists engage with the many aspects of Jewish culture, identity, and community to foster, reimagine, preserve, or discover connection?

I developed this exhibition identity using a customized version of Parabole Display for the title application. The type treatment was paired with line elements and a sunset-inspired color palette to emphasize the exhibition's theme of connection and to symbolize the artists' shared home of California.

Tight crops on the intersecting line of the capital 'O' letterform in 'Open' were used as secondary graphic textures throughout the galleries and marketing collateral as a reference to the art community coming together for the Museum's first open-call exhibition.

The multi-channel marketing campaign applied this identity across print, digital, and out-of-home advertising to raise awareness of the exhibition throughout the Bay Area.